A comprehensive digital strategy is the only way to improve your page rank or increase traffic to your site. It’s hard to overstate the importance of digital marketing for any successful business. Identifying the right channels is part of the challenge, but the real work begins with management. Optimizing each can be difficult when you lack the bandwidth within the organization to do so. Ekko Marketing identifies opportunities for your business, both big and small, and then capitalizes on them. That means you enjoy a more successful program, with better communication between you, buyers, and others in the marketplace. We take the heavy lifting out of internet marketing, and make it easy for you to track key metrics, such as impressions, clicks, and ROI. This tailored approach means we find solutions that fit your individual needs while maximizing the value of each campaign.
What’s the point of marketing your products and services to people who will never buy or use them? A catchall marketing strategy is impressive, but that doesn’t make it any more effective than a finely tuned, targeted campaign. Localizing your efforts means higher visibility in the communities you want to target most. For consumers in search of local products and services, a quick Google search yields an almost infinite amount of options to choose from. The problem is, if you don’t show up on the first page, they will probably never find you. Ekko can help localize your business so it stands in front of the competition and high on the list of search results.
Why pay for advertising that isn’t sending people to your website? Canadians spend more than 40 hours a month surfing the web, and that time is probably spent on websites other than yours. Paid advertising is an effective way to provide purchase opportunities wherever people may be surfing. Pay-per-click allows you to advertise on affiliate websites and keep track of how effective ad placement was.
Online Public Relations/Brand Reputation
What’s in a name? Well, as it turns out, everything. The first thing people do when they want to learn more about a business or company is Google them. Building the reputation, integrity and strength of your brand means less work down the road. Your brand is your business. Producing online content that reinforces your principles and documents your journey is just as important for your brand as marketing your products and services. Ekko Marketing works in tandem with our clients to ensure their online profile is saying the right things about the brand, and working efficiently from day one.
The problem with data is having too much or too little. Even when you think you have the right amount to tell a story, it’s easy to miss what the data is really saying. Ekko Marketing takes the guesswork out of analytics with our strong data analysis capabilities. Building a successful data management platform is a goal we set for all clients, and helping with ongoing analysis and interpretation is the icing on the cake.